International
Markets

The SustainablePackPT project was born from the ambition to take the excellence of Portuguese packaging beyond borders.

By promoting and enhancing the capabilities of the national industry, we connect Portuguese companies with new business opportunities, strengthening Portugal’s presence in a sector increasingly driven by sustainability, innovation and the circular economy.

Target markets

8 Target Markets

Selected as opportunity markets for the sector.

Belgium
The Netherlands
Denmark
Sweden
Norway
Canada
The United States
Germany

Markets that value quality, differentiation and environmental responsibility are strategic geographies for showcasing the potential of Portuguese packaging, creating new business connections and establishing long-lasting partnerships.

SustainablePackPT therefore positions itself as an international promotion initiative that places sustainability at the heart of competitiveness, highlights Portuguese know-how and opens the way to new opportunities for collaboration. Because the future of packaging is built on innovation, responsibility and a global vision — and Portugal has much to offer the world.

Would you like to gain a better understanding of the opportunities, trends and challenges in international markets for the packaging sector?

Fill in your details and download the Market Studies free of charge to give your business an even greater boost!

    PME:

    Opening Seminar

    This meeting brings together all those who want to transform the sector. Come meet partners, share ideas, and prepare your company’s international leap.

    Location: NERLEI Building, Leiria
    Date: September 11, 2025
    Time: From 2:15 PM

    Program

    2:15 PM — Reception and welcome
    2:30 PM — Presentation by Henrique Carvalho (NERLEI)
    2:45 PM — Speech by João Letras (Sociedade Ponto Verde)
    3:15 PM — Speech by SUMOL + COMPAL (to be confirmed)
    3:30 PM — Networking & coffee session
    4:00 PM — Closing

    Target Markets Workshop
    Western Europe

    This workshop aims to provide a macroeconomic analysis of Western Europe as a whole, and the Netherlands and Belgium specifically. It will demonstrate how economic factors, public policies, and consumer behavior influence how these markets operate. This session is geared towards companies that want to understand these markets and prepare entry strategies.

    Location: Online
    Date: 5 May 2026
    Time: 10am to 12pm

    Program

    10:00 AM | Reception of Participants
    10:15 AM | Workshop
    11:45 AM | Debate
    12:00 PM | Closing

    Workshop: International Packaging Regulations

    This workshop will present a clear overview of packaging regulation, exploring the main regulatory axes — from producer responsibility and design for recyclability to environmental claims and recycled content targets — and comparing the approaches adopted in the European Union and North America.

    Location: Edifício AEB, Braga
    Date: 18 March 2026
    Time: 9:30 AM
    Hybrid Regime

    Program

    9:30 AM | Registration
    9:45 AM | Welcome Reception
    10:00 AM | Workshop
    11:45 AM | Debate
    12:00 PM | Closing

    Workshop: International Packaging Regulations

    This workshop will present a clear overview of packaging regulation, exploring the main regulatory axes — from producer responsibility and design for recyclability to environmental claims and recycled content targets — and comparing the approaches adopted in the European Union and North America.

    Location: Edifício NERLEI, Leiria
    Date: 19 March 2026
    Time: 9:30 AM
    Hybrid Regime

    Program

    9:30 AM | Registration
    9:45 AM | Welcome Reception
    10:00 AM | Workshop
    11:45 AM | Debate
    12:00 PM | Closing

    Target Markets Workshop
    North America

    This workshop aims to provide a macroeconomic analysis of the North American region as a whole, and the US and Canada specifically. It will demonstrate how economic factors, public policies, and consumer behavior influence how these markets operate. This session is geared towards companies that want to understand these markets and prepare entry strategies.

    Location: Online
    Date: April 22 2026
    Time: 10am to 12pm

    Program

    10:00 AM | Reception of Participants
    10:15 AM | Workshop
    11:45 AM | Debate
    12:00 PM | Closing

    Workshop: International trends
    in eco-design and international consumption

    Packaging is undergoing a profound transformation, driven by growing environmental concerns, evolving consumer expectations and the need to find more efficient and circular solutions. In this context, ecodesign plays a strategic role by integrating sustainability from the packaging design stage, combining innovation, functionality, efficiency and environmental impact.

    As part of the SustainablePackPT project, NERLEI CCI is promoting a workshop that will explore the key trends redefining the future of packaging on a global scale, looking at how design can help reduce resource consumption, extend the life cycle of materials and create solutions that are more closely aligned with the principles of the circular economy.

    An opportunity to understand how the packaging sector is evolving, which approaches are gaining momentum in international markets, and how companies can turn sustainability challenges into opportunities for innovation and differentiation.

    Location: Ed. NERLEI
    Date: 8 October 2026
    Time: 14:00–17:30

    Program

    14:00 | Welcome
    14:05 | Icebreaker: “Sustainable Packaging”
    14:15 | Talk: “Ecodesign as a Driver of Global Innovation”
    14:45 | “Packaging Deconstruction”
    15:45 | Creative Coffee Break
    16:00 | “Ecodesign Sprint: Redesigning for the Future”
    17:00 | Discussion & Networking
    17:30 | Closing

    Workshop: International trends in eco-design and international consumption (AEB)

    The session will present the European ecodesign framework and its impact on packaging, particularly in terms of market access, Extended Producer Responsibility, the Digital Product Passport and carbon footprint transparency.
    It will also analyse consumer behaviour, including the gap between sustainable purchasing intentions and actual purchasing decisions, the factors that hinder them (price, convenience and food safety), consumer segments, and differences between the project’s key markets.
    Finally, it will outline the main ecodesign trends, with real-world examples of companies implementing them and the solutions they have adopted.

    Workshop Online
    Location:
    Edifício AEB, Braga
    Date: 18 November 2026
    Time: 10:00–12:00
    Session led by: Market Access
    Speaker: Guilherme Sá

    Program

    1. Opening
    2. Context: Ecodesign
    3. Sustainable Consumption
    4. Ecodesign Trends
    5. International Differences in Ecodesign
    6. Examples
    7. Q&A
    8. Closing
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