United States of America

Market Study 2025

This study aims to provide a solid knowledge base for companies in the packaging sector seeking to assess or strengthen their presence in the United States of America (USA) — a large, technologically advanced and constantly evolving market, where competition is intense and both regulatory and consumer requirements are becoming increasingly demanding.

Brief Market Overview

Market
size

and growth prospects

The recent evolution of real GDP in the United States (with a total value of €23.66 trillion in 2023, €24.90 trillion in 2024 and an expected value of €26.04 trillion in 2025)¹ reflects a path of gradual slowdown following a period of solid growth. In 2023, the economy grew by 2.9%, driven mainly by consumer spending and increased business investment. In the following year, 2024, growth accelerated slightly to 2.8%, supported by expansionary fiscal policies and the continuation of the post-pandemic recovery. However, for 2025, the International Monetary Fund projects a significant slowdown, with growth estimated at just 1.8%, signalling the first effects of a more restrictive economic environment and the uncertainties associated with US trade and fiscal policy.

Between 2020 and 2025, the inflation rate in the United States shows a cycle of acceleration followed by gradual moderation. After a contained rate of 1.3% in 2020, inflation rose significantly to 4.7% in 2021 and reached a peak of 8.0% in 2022, reflecting the post-pandemic economic rebound, supply chain disruptions, and shocks in energy and food prices. From 2023 onwards, with the strengthening of restrictive monetary policy by the Federal Reserve, a progressive slowdown can be observed: 4.1% in 2023 and projections of 3.0% for 2024 and 2025. Although still above the 2% target, this trajectory indicates an effective effort to contain inflationary pressures, even in an uncertain economic context.

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Value of the global packaging market in the USA, 2025

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CAGR (2025-2030)

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Market share of paper/cardboard packaging materials

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Annual growth of e-commerce and food delivery

Key players include:


WestRock / Smurfit WestRock

Fibre-based and recyclable solutions


Amcor / Berry Global

Global leader following merger (2025)


International Paper / DS Smith

Benchmark in paper/cardboard, with a focus on plastic-free packaging

Potential clients include:


Alter Eco Foods

Organic and fair trade food


Amy’s Kitchen

Ready-made and natural meals


ECOS (Earth Friendly Products)

Eco-friendly cleaning products

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