Sweden
Market Study 2025
This study aims to support Portuguese companies in the packaging sector in the process of analysing and preparing to enter, or strengthen their presence in, the Swedish market.
It is a market characterised by a high degree of economic maturity, a deeply rooted culture of sustainability and innovation, demanding environmental public policies, and a technologically advanced society.
Brief Market Overview
Market
size
and growth prospects
The recent evolution of Sweden’s GDP growth shows a trajectory marked by strong initial volatility, followed by a movement towards normalisation and consolidation. After the economic contraction of 2020, resulting from the COVID-19 pandemic, Sweden experienced a robust recovery in 2021, reflecting the effectiveness of the economic policies implemented, the efficiency of support mechanisms, and the structural resilience of the Swedish economy.
In the following years, economic growth slowed, with GDP increasing by just 1.5% in 2022, reflecting inflationary pressures, supply chain disruptions and greater external uncertainty — mainly due to the war in Ukraine. In 2023, this trend weakened even further, resulting in a slight contraction of -0.1%, in a context of tighter financial conditions and the persistent impact of energy costs across Europe.
GDP growth projections point to a phase of gradual stabilisation: 1% in 2024 (totalling around €535.01 billion¹) and 1.9% in 2025 (around €543.93 billion²), suggesting that the Swedish economy will enter a more moderate yet sustained cycle of expansion. This outlook is based on solid structural foundations — namely openness and ease of doing business, a strong export orientation, competitiveness in goods and manufacturing, and growth in the services sectors. Taken together, these factors support a macroeconomic environment in a phase of consolidation, with lower volatility and a more balanced growth profile.
Value of the global sustainable packaging market in Sweden, 2024
CAGR (2024-2032)
Forecast value of the global sustainable packaging market in 2032
Key players include:
Nefab Group
Global industrial solutions
Wellplast
Logistics and reusable packaging
Umpac
Cardboard packaging and labels
Potential clients include:
Lantmännen
Swedish agricultural cooperative
Abba Seafood (Grupo Orkla)
Centenary Swedish brand, leader in preserved fish
IsaDora Cosmetics
Swedish make-up and cosmetics brand
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